The Evolution of Mobile Game Monetization
The mobile gaming market is expected to generate over $100 billion in revenue in 2022. Let’s examine some of the major monetization trends that are driving this booming business.
Freemium Model
The vast majority of mobile game revenue now Jameindy comes from free-to-play games that limit access to certain features. Additional game content can be unlocked through in-app purchases or by watching rewarded video ads. Titles like Genshin Impact and Call of Duty: Mobile exemplify financially successful freemium games.
In-App Purchases
Purchasing virtual items is a key way freemium games generate income. Players can buy power-ups, extra turns, ad-free options and more. In-app purchase revenue is projected to reach $270 billion by 2025. Candy Crush Saga has earned billions through in-app purchases.
Rewarded Ads
Offering game rewards in exchange for watching ads helps convert players into revenue. Rewarded ads also retain users who may otherwise churn after hitting a progress wall. The average user watches up to 100 ads per month in mobile games.
Subscriptions
Game subscriptions are rising in popularity, with GameClub offering a $5 monthly Netflix-style subscription to a catalog of games. Apple Arcade also provides unlimited access to premium games for a monthly fee. Subscription revenue gives developers a recurring, predictable income stream.
The use of finely tuned analytical systems has enabled games to master profitable user monetization techniques. While controversies exist around exploitative practices, the mobile gaming industry continues to thrive thanks to an ever-evolving array of creative monetization strategies.