Billboard Advertising Concept, Advantages, Types, Cost, Tips

Communicating on the BFM Paris TV channel is the assurance of benefiting from the power of a local media. Thanks to a local editorial team, journalists cover local news in addition to national news and in reaction to the day’s events in Paris and the Île-de-France. Events are covered by journalists present on the spot to be as close as possible to the… When one looks at a billboard, he/she should be able to keep in mind and not forget it easily. The content or the design should be so memorable that one hardly forgets it quickly. Times Square is one such place where you can see many electronic billboards working simultaneously.

Billboard Design Ideas

Orphea4D Protection is a powerful insecticide spray for exteriors. This brilliant campaign promotes the brand by transforming a normal billboard into a huge insect trap. Transparent glue was applied on a portion of the billboard in a recognisable shape and when flies and mosquitoes got trapped there, they made the shape visible. Instead, with the help of advertising agency Jung Von Matt/Elbe, it came up with something much more imaginative and attention-grabbing. “The big challenge was the search for appropriate run-down houses,” Jung Von Matt/Elbe’s Max Pilwat explains. The billboards seamlessly blend modern design with functionality to help people while they remind them who is behind the act of generosity – it’s a clever way to sell.

Be Exposed To More Than One Audience

This could be a great option that will allow you to share the billboard cost with other businesses, which is an affordable way to market your business while bouncing back from the pandemic. While a tried-and-true marketing strategy, may help your brand awareness efforts, doing so is not only expensive but also increasingly difficult to get noticed . In fact, with the rise of the digital age, billboard marketing may even be more relevant and effective today. Not to mention, the measurables and key performance indicators alike are easier than ever to track, like impressions, reach, etc. Read more about billboard advertising here. The cost of billboard advertising also depends on its geographic location. The bigger the city, the higher the price a billboard company will charge. You will pay the most in Tier 1 cities compared to Tier 2 and Tier 3.

What 3 factors do you need to consider when designing a billboard ad?

Use an attractive and captivating photo relevant to your brand with a few words to accommodate them while making the most of your ad space. Always remember to include your logo along with your company’s phone number as well as a link to your website in the space. Lastly, use an image with a minimum resolution of 300 pixels per inch. For instance, in this Coca-Cola billboard, the company didn’t just put an image of their bottle.

We review and approve all designs with our Sign Partners to ensure they’re ready for action. From there, they’re up and running immediately so you see results ASAP. Create simple, easy to read artwork that stands out and grabs attention. You can focus on your business AND invest in effective marketing.