You bring outsized value to us – as suppliers, as customers, as community members. We are all part of this community, and to sustain it and grow it together, there couldn’t be a more valuable thing. We offer tailored executive education programs designed to help women-owned businesses scale and accelerate growth. Erica Liu Williams first started making granola at home while doing a cleanse with her husband and began selling her granola at farmers’ markets. Ultimately, she expanded the businesses by stocking office pantries at tech companies. Though the pandemic severely disrupted operations, Gr8nola shifted its focus to building its direct-to-consumer sales, a pivot that taught Williams how to adapt in unexpected scenarios and still be successful. Now, with the push to return to work, Williams said people returning to offices has been increasingly positive for the brand.
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Plus, our award-winning reporters, designers, researchers and video/social content creators craft stunning content uniquely tailored to each brand’s strategy. Consumers generally view this business type as something that provides better goods and/or services. But it sure is a great starting point that many men-owned businesses simply don’t have despite their economic dominance.
According to the SBA, in 1972, there were just over 400,000 women-owned businesses in the United States. Until 1988, women needed a male relative to co-sign if they wanted to apply for a business loan. But that same year, the Women’s Business Ownership Act passed, which allowed the SBA to provide financial assistance to organizations geared toward women-owned small businesses. Today, there are over 13 million women-owned businesses, accounting for 42% of all business ownership in the U.S. and generating $1.9 trillion worth of revenue. Otherwild is a one-stop shop for funky and colorful additions to your home, kitchen, or daily routine. From apparel, accessories, and homewares to makeup and skincare products, every item in the Los Angeles-based business screams unique and handmade.
Show your support for women-owned businesses. Look for the Women Owned Logo and #BuyWomenOwned.
She was diagnosed with an autoimmune condition during university and found tea really helped. Eliza Birg started by making sensory boxes for her own son, she realised having fun and educational sets combined with multiple sensory items would keep her son entertained for hours. Friend’s children were also equally entertained by her sensory box creations.
They also have a blog to help educate on money matters and provide financial education services. Souq Almal is a comparison website for insurance, bank accounts, credit cards and loans. Ambareen Musa started the website in 2012 and continues to operate the company as Chief Executive.
Women-owned businesses can reach the next level of success with certifications that provide acknowledgment and access to invaluable resources. These certifications are a great way to distinguish your business and attract customers. In today’s market, female entrepreneurs must be savvy marketers to compete, acquire customers, and survive in their respective fields. It’s essential for them to understand current digital trends, so they can make the most of their marketing efforts and thrive despite challenging economic conditions.
Build trust and authority
That said, branding is more about just attracting the right type of customer. They’ll also work with your executives and employees to identify the culture at the company so that you get and keep the right employees. In addition to branding, they also offer various other creative and technical services. So, if you need help to translate your branding to your website, they can do that too. Branding is to communicate how your business is making a difference, such as by promoting social justice and equity. Create a business logo and perhaps a few other digital assets, like an email signature, to round it off. Attending chamber of commerce events is one of the oldest and most effective methods for connecting with industry players.
Crush-worthy Women-owned Brands
We adore the earthy but sliiiiightly psychedelic vibes of MoonJuice’s branding! The majority of their packaging is made with sustainable, recyclable brown glass—the perfect backdrop for a feminine-but-neutral color palette reminiscent of a desert landscape. Women Owned is an initiative from the Women’s Business Enterprise National Council and WEConnect International to create a movement of support for Women Owned businesses. Log in to start your application and access certification records, certificates, corporate member contacts, logos, and other resources. Ariel Kaye, founder and CEO of Parachute, previously ran an interior design blog and often helped her friends and family design their homes. “I couldn’t find a single brand that was high quality, affordable or easy to buy,” she said. After launching in 2014, Parachute offers items like sheets, pillows, sleepwear and more.
This soothing color palette makes us feel prepared to chillax and log our cycle with a mug of hot tea or coffee. Events From the largest conference of its kind, to intimate industry-targeted sessions, WBENC events are dedicated to women-owned businesses’ success. Despite that, there are roughly 12 million women-owned businesses in the U.S. employing over 10 million people, according to the SBA’s latest Annual Business Survey. In fact, women made up approximately 49% of new business owners in 2021, according to a 2022 survey by human resources platform Gusto.